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Demandbase Adds Technology Targeting Feature to Its Company-Targeted...
B2B Marketers Can Now Laser Target Ads To Specific Companies Known To Leverage Various Technologies SAN FRANCISCO – Demandbase, Inc., the targeting and personalization platform for B2B, launched...
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TruSignal & BlueKai Release New High-Value Lookalike Audiences for...
Interest-based lookalike audiences ideal for generating new, high-value demand within target market SAN FRANCISCO, CA and CUPERTINO, CA — TruSignal, an innovative digital ad targeting and predictive...
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eyeReturn Ad Ecosystem Beholds Top Tier in Canadian Internet Audience Reach
After years of silence eyeReturn unveils its extensive reach into the Canadian Online Market Toronto – In March 2013, eyeReturn Marketing is sharing its online reach with the advertising community –...
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Resonate Enters New Phase of Growth with Chief Marketing Officer and Vice...
Additions will Boost Resonate’s NYC Presence and Expand On Values Based Insights and Targeting Business RESTON, VA – Resonate, the only marketing technology company to understand and target audiences...
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Cint Engage: Pioneering New Technology that Allows Publishers to Engage their...
A new solution to revolutionize the publishing sector has been brought to market by the global provider of market insight technology, Cint. The ground-breaking software, Cint Engage, allows publishers...
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comScore Announces U.S. Launch of MMX Multi-Platform to Deliver Unified View...
Stand-Alone Reporting of Tablet Audiences Also Now Available in comScore Mobile Metrix®, Providing Critical Component of Multi-Platform Audience Reporting RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a...
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Survey Shows Sales Cycle Lengthening, Increasing Challenges for Online Marketers
New data from Crain’s BtoB Magazine underscores need for brand differentiation, better targeting and segmentation strategies, and more visibility into marketing program performance across the entire...
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AOL to Launch Video Audience Measurement, Powered by Nielsen Online Campaign...
New Measurement to Help Advertisers Buy Across TV and AOL Digital Video NEW YORK – AOL announced a collaboration with Nielsen to measure the audience viewing AOL’s library of over 620,000 premium...
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BrandAds Bridge Allows Brands to Measure the Impact of Every Video Ad Campaign
Video industry veterans come together to bring world-class measurement to connected video advertising EMERYVILLE, CALIF. – Video intelligence company BrandAds today announced general availability of...
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Basketball Segments Heating Up on ChoiceStream’s March Audience Cost Calendar
Charity Also Breaks the Top Ten Rising For the First Time to Join the Usual Travel Segments as the Highest Cost Audience Segments in February Boston, MA – ChoiceStream, the top choice for brand...
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Kantar Media Awarded Thailand’s Official Multi-Platform Television Audience...
Media Research Development Association (Thailand) has awarded Kantar Media a contract to deliver the official multi-platform TV ratings in Thailand. This prestigious five-year contract, which will...
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AdTheorent Launches Barometric, a Fully Hosted and Managed Cross-Environment...
New York, NY — AdTheorent, Inc., a technology company whose data-driven predictive solutions are transforming digital advertising, today announced that its cross-environment media tracking and...
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adsquare Expands Global Portfolio – Collaborates with Leading Multi-Channel...
• adsquare’s premium audience data now available in real-time via U.S.-based DSP The Trade Desk • The Trade Desk among top 3 video advertising DSPs with mobile video on the rise for branding...
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New “Day in the Digital Life” Research from YuMe and Verto Analytics Explores...
Streaming Media Players Recorded Highest Growth Among All Video Device Types London – YuMe, Inc., (NYSE: YUME), the global audience technology company powered by data-driven insights and multi-screen...
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Kantar Media & VINEX Launch New Planning Currency for Internet Audience Ratings
Single source online panel goes live delivering a complete picture of audiences’ online consumption across websites and apps to fuel TV & Internet currencies in the Netherlands. Amsterdam &...
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Two Thirds of Marketers Say Walled Gardens Are Major Block to Improving...
68% of marketers say that walled gardens do not provide enough data to effectively analyse and measure campaigns 77% expect their audience targeting to be constrained due to GDPR 88% say they want to...
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Kantar Media Awarded Thailand’s Official Multi-Platform Television Audience...
Media Research Development Association (Thailand) has awarded Kantar Media a contract to deliver the official multi-platform TV ratings in Thailand. This prestigious five-year contract, which will...
View ArticleClik here to view.
AdTheorent Launches Barometric, a Fully Hosted and Managed Cross-Environment...
New York, NY — AdTheorent, Inc., a technology company whose data-driven predictive solutions are transforming digital advertising, today announced that its cross-environment media tracking and...
View ArticleClik here to view.
adsquare Expands Global Portfolio – Collaborates with Leading Multi-Channel...
• adsquare’s premium audience data now available in real-time via U.S.-based DSP The Trade Desk • The Trade Desk among top 3 video advertising DSPs with mobile video on the rise for branding...
View ArticleClik here to view.
New “Day in the Digital Life” Research from YuMe and Verto Analytics Explores...
Streaming Media Players Recorded Highest Growth Among All Video Device Types London – YuMe, Inc., (NYSE: YUME), the global audience technology company powered by data-driven insights and multi-screen...
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